Our Work
Redditch United FC
Strengthening Brand Identity and Creating a Cohesive Brand for Redditch United FC
CLIENT Redditch United Football Club (RUFC) | INDUSTRY Sports & Entertainment
Redditch United Football Club
About the Client
Redditch United Football Club is more than just a football team. It’s a community-driven organisation that brings people together through sport. With a strong commitment to sustainability, inclusivity, and growth, the club serves a diverse audience, from passionate football fans to local businesses and young players in educational programs.
Target Audience
Redditch United’s branding needed to strike the right balance between strength and consistency while catering to its diverse audience segments. These included football fans (primarily men aged 18-55), who are supporters, players, and match day attendees, commercial partners, such as sponsors and local businesses looking to collaborate, and the community and youth, including families, schools, and young athletes participating in grassroots programs. With such a wide-ranging audience, the club required a flexible yet unified brand identity. One that could adapt seamlessly across various platforms while staying true to a strong, consistent core identity.
The Challenge
Despite having an existing logo and colours, the club’s branding lacked consistency and clarity. They relied on over 100 Canva templates, making it difficult to maintain a professional and cohesive look. Additionally, their website and social media presence didn’t fully reflect the club’s mission and vision.
Key Challenges
- Inconsistent Branding
- Overcomplicated Content Design
- Website & Social Media Disparity
- Events Overshadowing Club’s Identity
Green Ape Solution
We created clearbrand guidelines
We started by building a solid brand foundation that would bring everything together. This included refining logo usage, defining a strong colour palette, setting typography rules, and establishing a clear brand voice. The goal? A brand identity that looks polished, feels cohesive, and is easy to use across all platforms.
We generatedbranded contenttemplates
To simplify the club’s workflow, we created a structured, easy-to-use content system. We focused on match day templates (used multiple times a week) and designed a set of branded social media and sponsorship graphics that made content creation quicker and more consistent. Now, the team can easily create high-quality graphics without wasting time searching for the right template.
We refreshed thebrand website
A club’s website is its digital home, and Redditch United needed one that truly represented their energy, ambition, and professionalism. We gave the site a modern refresh with a cleaner layout, better navigation, and a stronger brand presence. Now, it’s not just a place for fans to check match updates. It’s a powerful tool for ticket sales, sponsorships, and community engagement.
We designedbrand assets foreveryday use
To ensure Redditch United’s branding remained strong beyond the website and social media, we designed a range of essential branded assets. This included professional email signatures and marketing materials that made sure the club looked polished and professional in every interaction, from sponsorship meetings to internal communications.
Results
Results and Impact
Everything we created worked together to give Redditch United a stronger, more recognisable, and more professional brand identity.
- Branding is now consistent across all platforms. No more mismatched fonts, colours, or random designs.
- Content creation is faster and easier with structured templates that save time while keeping the brand identity intact.
- The website now reflects the club’s vision and professionalism, making it more appealing to fans, sponsors, and the community.
- Branded assets like email signatures and presentation templates add a professional touch to every interaction.
Redditch United is more than just a football club. It’s at the heart of a passionate community. By refining their brand guidelines, streamlining content creation, revamping their website, and delivering essential branded assets, we helped them build a brand that stand out, inspires loyalty, and unites players, fans, and sponsors under one identity.