Free tools fromthe troop.
Quick checks and calculators that show where your marketing stands and what to fix first. Pick one and you’ll see your result straight away.
Want a person to look at it properly? Book a free marketing audit.→
Tell us what you’re working on and the troop will come back to you with ideas, not a sales pitch.
What could Google Ads bring in?
Play with the numbers for your business and see what a monthly budget could turn into.
- Takes about a minute
- Instant result
- No sign-up needed to see it
The cost of a click depends heavily on your industry. A click for a solicitor can cost ten times more than one for an online shop, so we start there.
Are you a registered charity? You may be able to advertise on Google for free. Find out about Google Ad Grants
A guide only. Typical costs per click are indicative UK figures for early 2026. Real costs depend on your keywords, location and competition. We’ll give you real figures for your market.
How much time could AI give you back?
Tell us about your team and the jobs eating your week. We’ll estimate the hours automation could free up.
- Takes about a minute
- Instant result
- No sign-up needed to see it
A rough guide. We assume each job you tick takes up about a tenth of your team’s admin time and could mostly be automated.
Can customers find you on Google and AI?
Six quick questions. Get your visibility score and the three things to fix first.
- Takes about a minute
- Instant result
- No sign-up needed to see it
Do you show up on Google Maps when people search for what you do nearby?
Have you had 20 or more Google reviews in the last year?
Does your website load quickly and work well on phones?
Does each of your main services have its own page?
Does ChatGPT mention you when asked for a recommendation in your area?
Do you know how many enquiries come from Google each month?
Is your website pulling its weight?
Six quick questions. Get your website score and the three things to fix first.
- Takes about a minute
- Instant result
- No sign-up needed to see it
Was your website built or redesigned in the last three years?
Does it look and work just as well on a phone?
Can a visitor enquire or book in under a minute?
Do you get regular enquiries through it?
Can you update it yourself easily?
Does it load in under three seconds?
How much content do you actually need?
Pick where you post and how often. We’ll work out how many photos and videos that takes each month.
- Takes about a minute
- Instant result
- No sign-up needed to see it
A rough guide. We split posts roughly 60/40 between photos and short videos and plan around 40 finished pieces from a full shoot day.
Does your brand look the part?
Six quick questions. Get your brand score and the three things to fix first.
- Takes about a minute
- Instant result
- No sign-up needed to see it
Does your logo still look sharp tiny, like on a phone or social profile?
Do you use the same colours and fonts everywhere?
Do you have brand guidelines your team can follow?
Do your signs, print and social posts all look like the same business?
Would you proudly hand over your business card or brochure today?
Has your brand been refreshed in the last five years?
How healthy are your social channels?
Six quick questions. Get your social score and the three things to fix first.
- Takes about a minute
- Instant result
- No sign-up needed to see it