Our Work

ID Property Developments

Building a modern identity and strong foundations for ID property

CLIENT ID Property Developments | INDUSTRY Real Estate & Property Development

ID Property
Developments

About the Client

ID Property Developments is a UK-based construction and property development company with over 15 years of experience. They build homes and commercial spaces with a focus on quality, reliability, and great design. With a strong reputation for reliability, craftsmanship, and attention to detail, the company continues to grow as forward-thinking force in the built environment.

Target Audience

ID Property serves a diverse audience seeking high-quality, reliable spaces for living, investing, or conducting business. This includes homebuyers and renters in search of well-built, modern homes, property investors and developers looking to fund, buy, or partner on projects, and commercial clients needing professional, purpose-built spaces like offices or retail units. With such a broad identity that would work seamlessly across marketing materials, developments, and client-communications, all while reflecting the company’s professionalism and long-standing expertise.

The Challenge

Before working with us, ID Property struggles with a fragmented brand, outdated materials, and inconsistent messaging that failed to showcase their professionalism. Despite their experience, their brand lacked recognition and didn’t effectively connect with potential clients or stand out in a competitive market.

Key Challenges

Inconsistent Visual Identity
Outdated Marketing Assets
Low Brand Recognition
Unclear Messaging

Green Ape Solution

STEP 1

We redesigned the
logo for a strong
visual identity

We kicked off the project by reimagining ID Property’s logo to create something that felt more aligned with their legacy and vision for the future. The refreshed logo, paired with a refined colour palette and modern typography, laid the foundation for a cohesive brand identity that now stands out in the competitive real estate market.

STEP 2

We built clear and
actionable brand
guidelines

Next, we focused on solidifying the brand’s presence across all platforms. We crafted detailed brand guidelines that outlined everything from logo usage to typography rules and brand voice. This guide ensures that ID Property’s identity remains consistent and polished, whether it’s not heir website, social media, or in print.

STEP 3

We created engaging marketing materials

With the brand foundation in place, we designed a suite of marketing materials-brochures, posters and presentations-that would communicate the company’s expertise and quality to potential clients and partners. Each piece was thoughtfully created to reflect the new identity while ensuring ID Property could stand out at industry events, meetings, and in their community.

STEP 4

We strengthened
social media presence
for engagement

Finally, we helped elevate ID Property’s social media presence, ensuring that every post, image , and campaign stayed true to the brand. By delivering consistent and engaging content, we made sure their online presence mirrored the professionalism and quality that the company stands for in real estate development.

"Working with Green Ape has been a game-changer for ID Property. They transformed our branding, making it more cohesive and professional across all platforms."

ID Property Developments

Results

Results and Impact

The rebranding and marketing overhaul helped ID Property strengthen its position as a leading property developer, increasing both brand recognition and client engagement across platforms.

The refreshed logo, unified brand identity, and clear guidelines led to improved recognition across all marketing channels.
The newly designed website attracted more visitors, with improved functionality driving higher engagement from potential buyers and investors.
New brochures and posters allowed the sales team to present a more polished and professional image, boosting credibility with clients and partners.
A consistent social media presence with on-brand content saw increased interactions, helping to build a more engaged online community.
The updated brand identity and marketing materials helped position ID Property as a modern, reliable, and forward-thinking company, building trust with clients and partners.

Working with ID Property has been exciting! We refreshed their brand with a modern identity that showcases their commitment to quality and innovation. From updating their logo and marketing materials to enhancing their website and social media, each step brought their vision to life. Now, ID Property is set to make a greater impact in property development with a unified brand.