Birmingham City FC trusted us to bring its Birmingham Business Alliance to life. The brief was simple and big: make every patron and member impossible to miss, in front of a Championship crowd at St Andrew’s and across LinkedIn.
27,000+fans at St Andrew’s on a typical matchday, watching the alliance on the pitch and the big screen
9Birmingham businesses put in front of a Championship crowd
25,408fans at St Andrew’s for the Millwall matchday we filmed
Where the work showed up
- 01On the pitchAnimated LED videos for the pitch-facing and crowd-facing boards, promoting the alliance and its patrons and members.
- 02On the big screenBig screen videos for the alliance, plus separate ads for individual patrons and members.
- 03In the programmeAn advert in every matchday programme, showcasing the alliance’s patrons and members.
- 04OnlineLinkedIn and website graphics for every patron and partner.
- 05On locationPhotography and videography at alliance events, including the golf day, The Belfry and the matchday against Millwall.
On the big screen
Big screen ads for the alliance and its partners, plus versions for the screens around the ground.
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In the programme
A full-page advert in every matchday programme, putting the alliance’s patrons and members in front of every fan who picked one up.
Patrons
- Pure Ionic Water
- Sodick
Members
- Gateley
- Halopeo
- KSB Recruitment
- The Belfry
- West Midlands Growth Company
- Zoo Accounting
- Green Ape Media
Online
A set of LinkedIn and website graphics for every patron and member, so each business could show off its place in the alliance.
