2025 UK Awareness Days Calendar Every Business Should Know
May Edition
May is a month of creativity, celebration and connection. With warmer days and brighter moods, it’s the perfect time to have a bit of fun with your content and join in on some brilliant national and international awareness days.
From honouring the people behind your business on International Worker’s Day to tapping into pop culture with Star Wars and Harry Potter-themed posts, May gives you plenty of chances to connect in meaningful or playful ways. It is also a great time to reflect on what your brand stands for, whether that is through thoughtful family-focused posts or light-hearted, shareable moments like National Limerick Day.
Whatever your industry, these awareness days are an easy way to spark engagement, reach new audiences and show a different side to your business. Let’s look at what’s coming up.
May 2025 UK Awareness Days
1st May
International Worker’s Day
International Workers’ Day celebrates the achievements of working people and the ongoing fight for fair pay, decent conditions and basic rights like sick leave, holiday pay and the minimum wage. It’s a chance to reflect on how far we’ve come, while recognising there’s still work to do. Use the day to celebrate the people who make your business tick. Whether you’re sharing team wins, telling staff stories or simply saying thank you, it’s all about recognising hard work and showing appreciation.
#InternationalWorkersDay #WorkplaceCulture
Relevant to: All businesses with a team worth shouting about.
Content Ideas: Team Shout-Outs, A Day in the Life, Ask your followers what makes a great workplace or give them a “this or that” quiz related to working styles.
More Info: International Worker’s Day
2nd May
Harry Potter Day
Harry Potter Day celebrates the anniversary of the Battle of Hogwarts, a key moment in the magical world when good finally defeated evil. It’s a day filled with nostalgia and creativity, as fans around the world honour their favourite characters, stories and magical moments For brands, it’s a brilliant opportunity to tap into a passionate fanbase and show a more playful side. Dust off your wands and add a little magic to your content. Whether it’s a Hogwarts-themed product post, a team quiz, or a Sorting Hat staff reveal, get creative. Just remember to keep it relevant to your brand while you embrace the wizarding world.
#HarryPotterDay #HogwartsVibes
Relevant to: Creative brands, lifestyle businesses, and anyone with a magical side.
Content Ideas: Give your product a magical twist with a spell-inspired name. Share a favourite Harry Potter quote, run a character poll in stories, or give your staff fun wizarding job titles for the day.
More Info: Harry Potter Day
4TH May
Star Wars Day
Star Wars Day is more than just a film reference. What started as a light-hearted nod among fans has grown into a global celebration that brings people together from all walks of life. It is now a fun, widely recognised moment in the calendar, offering a playful way for brands to get involved and connect with audiences of all ages. May the fourth be with your content plan. Whether you create sci-fi themed reels, show off your team’s best Yoda impressions or simply post a clever caption, it is a great way to join in with a worldwide celebration of all things Star Wars.
#MayThe4thBeWithYou #StarWarsFans
Relevant to Pop culture fans, entertainment brands and creative agencies.
Content Ideas Give your product or service a Star Wars twist, create a fun post matching team members to characters, or run a light versus dark side poll.
More Info Star Wars Day
12TH May
National Limerick Day
National Limerick Day is all about celebrating the quirky, creative world of five-line poems that pack a punch. The day honours Edward Lear, the English poet who helped popularise limericks in the 1800s with his nonsense-filled rhymes and whimsical illustrations. While Lear often played fast and loose with the format, his work laid the groundwork for a style of poetry that’s fun, playful and a little bit cheeky.
Limericks are short, snappy and great for storytelling. They’ve been used to make people laugh, raise eyebrows and even comment on current events. This is a brilliant day for brands to show off their lighter side and have a bit of fun with words.
#NationalLimerickDay #LimerickLove #CreativeWriting
Relevant to: Any brand that enjoys wordplay and audience interaction.
Content Ideas: Write a limerick about your brand, product or team and share it as a post, reel or story. Challenge your followers to come up with their own and feature the best entries. You could even run a mini competition or turn a team brainstorm into a carousel. Keep it creative, clever and on-brand.
More Info: National Limerick Day
15TH May
National Chocolate Chip Day
National Chocolate Chip Day is the perfect excuse to indulge your sweet side and celebrate one of the most iconic ingredients in the baking world. From classic cookies to unexpected savoury twists, chocolate chips have made their way into all kinds of treats. We’ve got Ruth Graves Wakefield to thank — she’s the one who first tossed chopped chocolate into cookie dough and created the original chocolate chip cookie. It’s a fun and light-hearted day for brands to show personality, tap into nostalgia and spark some engagement with food-themed content your audience will love.
#ChocolateChipDay #CookieLove #BakingJoy
Relevant to: Food brands, hospitality, and any business with a sweet personality.
Content Ideas: Share your team’s favourite chocolate chip treats, post a fun baking reel, or ask your audience to vote on the ultimate biscuit. You could even create a behind-the-scenes video of the office snack drawer or run a quick recipe challenge.
More Info: National Chocolate Chip Day
15TH May
International Day of Families
International Day of Families is all about celebrating the people who shape us, support us and stick with us through it all. It’s a reminder of the role families play in our lives and in society as a whole, offering love, connection and a sense of belonging.
Whether it’s the family you’re born into or the one you build along the way, this day is about recognising the value of those bonds and the strength that comes from sticking together.
#DayOfFamilies #FamilyMatters #TogetherWeGrow
Relevant to: Family-led businesses, charities, and brands that champion community.
Content Ideas: Share stories from your team about what family means to them or shine a light on a family-run element of your business. You could also highlight how your brand supports families, run a community-focused post, or simply say thank you to the people who support you behind the scenes. Perfect for showing heart and human connection.
More Info: International Day of Families
May is packed with fun, creativity and meaningful moments. Choose the days that align with your brand, plan your content ahead, and don’t be afraid to show a little personality. These awareness days are more than just dates. They are opportunities to connect.
Need help turning these dates into scroll-stopping content? Let’s talk! Our team is here to help your business make the most of every moment.
