2025 UK Awareness Days Calendar Every Business Should Know
April Edition
Spring is in full swing, and April is bursting with energy, colour, and endless ways to get creative with your content.
From pulling pranks on April Fools’ Day to spreading good vibes on Easter, championing health, and getting eco-friendly for Earth Day, this month is packed with moments to inspire, engage, and connect with your audience in fun and meaningful ways.
To make your content planning a breeze, we’ve pulled together all the key UK awareness days for April 2025, complete with hashtags, ideas, and ways your brand can join the conversation.
Here’s what’s coming up and how to make the most of it.
April 2025 UK Awareness Days
1ST APRIL 2025
April Fools’ Day
#AprilFoolsDay
Start the month with a smile! Share light-hearted pranks, playful posts, or unexpected product mock-ups that showcase your brand’s personality. Keep it on-brand and fun, and let your creativity run wild. Whether you share a funny behind-the-scenes moment or run a cheeky “product reveal,” this day is all about fun.
Relevant to: All brands looking to build engagement and inject humour into their content.
More Info: April Fools Day
5TH APRIL 2025
National Caramel Day
#NationalCaramelDay #SweetTreats #CaramelLovers
Got a sweet side? Celebrate this sticky-sweet day with caramel-inspired treats, recipes, or product features. Great for food brands or anyone wanting to add a little flavour to their feed. Think about running limited-time offers or highlighting a caramel-based product in a fun, mouth-watering post.
Relevant to: Food & drink businesses, cafés, hospitality, lifestyle brands.
More Info: National Caramel Day
7TH APRIL 2025
World Health Day
#WorldHealthDay #HealthyLiving #WellnessMatters
Let’s hear it for health! World Health Day is the perfect excuse to spotlight your team’s wellbeing wins, share feel-good tips, or get behind global health causes that matter. It’s a feel-good moment to connect with your audience through purpose. Whether you’re promoting wellness at work, posting self-care tips, or championing a healthier lifestyle that aligns with your brand’s mission.
Relevant to: Healthcare, wellness, fitness, and brands championing wellbeing.
More Info: World Health Day
10TH APRIL 2025
National Siblings Day
#NationalSiblingsDay #SiblingLove #FamilyFirst
Time to show some sibling love! Whether you’re sharing a sweet throwback, a funny rivalry story, or launching a sibling-themed challenge, National Siblings Day is all about celebrating those built-in besties (or frenemies!). Tap into the feels with personal stories, heartwarming memories, or playful content that gets your audience reminiscing and sharing their own sibling moments.
Relevant to: Lifestyle brands, family-focused businesses, and community-driven organisations.
More Info: National Siblings Day
15TH APRIL 2025
UK Tax Day
#TaxDayUK #TaxTime #FinancialTips
Not the most exciting day, but definitely an important one. If you’re in finance, law, or consulting, share helpful tax tips or last-minute reminders to add value and show thought leadership. You can provide expert advice or clarify common questions, helping your audience feel more prepared and informed.
Relevant to: Finance, accounting, consulting, and business support services.
More Info: UK Tax Day
18TH APRIL 2025
Good Friday
#GoodFriday #Reflection #PeaceAndGratitude
Good Friday offers a quiet moment to pause, reflect, and connect. It’s a beautiful time to share messages of peace, gratitude, and compassion that align with the spirit of the Easter season. Whether you’re posting a thoughtful quote, spotlighting a community initiative, or simply spreading kindness, it’s a chance to show the heart behind your brand and remind your audience you’re more than just business.
Relevant to: All industries, especially those with faith-based or family-driven audiences.
More Info: Good Friday
20TH APRIL 2025
Easter Sunday
#EasterSunday #HappyEaster #EggHuntFun
Hop to it. Easter’s here! It’s the perfect time to roll out festive promos, egg-citing giveaways, or heartwarming holiday content. Whether you’re hosting a fun event, launching limited-edition goodies, or just spreading some spring cheer, this season is all about connection, joy, and a little magic. Make the most of it with feel-good moments your audience will love!
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Relevant to: Retail, food & drink, events, and family-oriented businesses.
More Info: Easter Sunday
21ST APRIL 2025
World Creativity and Innovation Day
#CreativityAndInnovationDay #InnovateWithUs #CreativeMinds
Let those creative juices flow. It’s World Creativity and Innovation Day! Celebrate big ideas, bold thinking, and the imagination that fuels your brand. Show off your behind-the-scenes process, shout out your team’s genius moments, or invite your audience to join in with a fun creative challenge. It’s the perfect excuse to turn your feed into a hub of inspiration and original thinking!
Relevant to: Creative agencies, tech, education, and forward-thinking brands.
More Info: World Creativity Day
22ND APRIL 2025
Earth Day
#EarthDay2025 #GoGreen #SustainableLiving
Let’s go green for Earth Day! This is your moment to shine a spotlight on sustainability. Whether you’re showing off eco-friendly practices, launching a green campaign, or teaming up with an environmental cause. You could even partner with local groups or rally your community around simple, sustainable actions. Small steps, big impact. Let’s inspire change together!
Relevant to: Sustainability-focused businesses, eco-friendly products, and conscious brands.
More Info: Earth Day
23RD APRIL 2025
Shakespeare Day (and St George’s Day)
#ShakespeareDay #StGeorgesDay #LiteraryLegends
Celebrate British heritage and creativity by tapping into the world of storytelling, literature, and culture. A fun day to get creative with language or run a themed campaign. Whether you’re quoting Shakespeare or paying homage to English culture, this day is all about celebrating British creativity.
Relevant to: Education, arts, culture, and UK-based brands.
More Info: Shakespeare Day
26TH APRIL 2025
World Intellectual Property Day
#WorldIPDay #ProtectYourIdeas #InnovationMatters
Let’s hear it for the big ideas! World Intellectual Property Day is all about celebrating originality and protecting the genius behind it. Use this moment to spotlight your creative work, share helpful IP tips, or break down why intellectual property matters in your industry. It’s a great way to empower your audience to protect what they create and show off your own innovation along the way.
Relevant to: Creatives, legal professionals, entrepreneurs, and tech startups.
More Info: World Intellectual Property Day
28TH APRIL 2025
World Day for Safety and Health at Work
#SafetyAndHealthAtWork #WorkplaceWellbeing #StaySafe
It’s time to put employee wellbeing front and center! World Day for Safety and Health at Work is the perfect opportunity to highlight your workplace safety policies, employee support programs, or any health & safety wins. Use this day to showcase how much you care about your team’s well-being and demonstrate your commitment to a safe, supportive work environment. After all, happy employees are the heart of a successful business!
Relevant to: Corporate, HR, manufacturing, and all employers.
More Info: World Day for Safety at Work
29TH APRIL 2025
International Dance Day
#InternationalDanceDay #DanceLikeNobodyIsWatching #MoveAndGroove
Get moving! Celebrate movement and creativity with dance challenges, team TikToks, or dance-inspired content. It’s a fun and energetic way to engage your audience. You can also create a dance challenge or feature a dance group in your community for extra fun.
Relevant to: Arts, fitness, dance studios, events, and lifestyle brands.
More Info: International Dance Day
April offers a perfect mix of joy, awareness, and inspiration, ideal for crafting content that connects. From thoughtful causes to fun cultural moments, these awareness days give your brand a voice in the conversations that matter.
Need help turning these dates into scroll-stopping content? Let’s talk! Our team is here to help your business make the most of every moment.
